The GADIS’ campaign to promote responsible comsumption and healthy eating consists of a travelling exhibition that visits 23 locations throughout Galicia and Castilla y León on a “healthy trailer”. This format enables that the exhibition can be visited in both urban and rural areas. The organizers had special interest in providing people in rural areas with access to this initiative.
We prepared specialized content tailored to the target audience that provided information about responsible consumption, healthy eating, active life and food waste. The main objective was to generate knowledge and raise social awareness to achieve a positive impact on the environment.